WUBEN 10th Anniversary | Chasing the Light, Riding the Waves Forward

A Decade of Light and Friendship

Ten years ago, a group of people set out with a light in their hands and a dream in their hearts. Ten years later, that light has connected users, creators, outdoor enthusiasts, dealers, and loyal friends from around the world. In this special summer, the WUBEN 10th Anniversary Brand Celebration was held in Huizhou, China, under the theme “Chasing the Light, Riding the Waves Forward.”

A Global Gathering in Huizhou

This was more than a brand celebration. It was a meaningful gathering of people who share the same passion for portable lighting, outdoor gear, EDC culture, and product innovation. WUBEN warmly welcomed overseas influencers, domestic creators, distributor partners, and long-time supporters to come together offline, exchange ideas face to face, and celebrate a decade of growth.

Creators and Gear Experts from Around the World

The event brought together many well-known overseas gear creators and outdoor influencers, including EDC4K, JJ. Supervivencia, Fit to Survive, 4WD TV, along with other respected international and Chinese creators. Their presence made the celebration more global, more vibrant, and more connected. For WUBEN, these creators are not only partners, but also real users who have witnessed the brand’s growth and shared WUBEN products with communities around the world.

Founder Asim's Inspiring Speech

One of the most inspiring moments of the celebration was the speech delivered by WUBEN founder Asim. In his speech, Asim looked back on WUBEN’s journey from 2016 to 2026 — a decade filled with challenges, persistence, innovation, and breakthroughs. From the early exploration of lightweight outdoor portable lighting to the support of global EDC and outdoor gear enthusiasts, WUBEN has continued to grow step by step with a practical spirit and a sincere attitude toward every user.

Looking Back on Ten Years of Growth

Over the past ten years, WUBEN has remained committed to creating products that are good-looking, practical, and fun to use. From the compact and flexible G5, which has achieved outstanding sales performance on Amazon in multiple countries, to the bold and powerful X Series, which has attracted attention for its strong performance and distinctive design, WUBEN has always pushed the boundaries of portable lighting.

Culture, Technology, and Celebration

The anniversary celebration was also filled with impressive cultural and artistic performances. Guests enjoyed the powerful and energetic Chaoshan Yingge Dance, a traditional performance full of rhythm, strength, and local cultural spirit. In addition, the event featured robot performances, dance shows, and live singing, creating a dynamic atmosphere that combined technology, culture, and celebration.

The Debut of X5 “Navigator”

Another major highlight of the day was the official debut of the new WUBEN X5 “Navigator.” As the latest member of the flagship X Series, the X5 continues WUBEN’s pursuit of lightweight design, everyday practicality, and innovative functionality. Built as a reliable companion for portable lighting scenarios, the X5 represents WUBEN’s next step in exploring more versatile and user-friendly lighting solutions.

A New Starting Point for the Future

Ten years is a milestone, but it is also a new beginning. Looking back, WUBEN ECL is grateful for every user, creator, dealer, and partner who has supported the brand along the way. Looking ahead, WUBEN will continue to focus on the field of outdoor portable lighting, respond to expectations with innovation, and honor every passion with better products.

Chasing the Light into the Next Decade

With light as the starting point and friendship as the connection, WUBEN will keep moving forward — chasing the light, riding the waves, and exploring the next decade together with users around the world.